How we work
Strategy & Plan
Plan ahead and get undeniable advantages over your competitors!
Red Dog will plan your website to respect and enhance the brand, values and corporate identity of your business.
Strategic Web design means:
- setting a clear mission for your project;
- identifying targets for your online audiences (which might be different from the traditional ones);
- analyzing competitor websites to determine market trends, benchmarks and marketing channels;
- defining the Web content structure and identifying information sources;
- determining what online tools and resources will be offered to attract, engage and convert visitors into customers;
- setting up usability criteria that will ease website accessibility for all users and lead the visitors straight to the actions you wish for;
- determining how different online tools (e-shops, contact forms, interactive media, etc.) will affect different departments in your company;
- setting up website production timelines and an in-house team to manage your project (designers, SEOs, Web producers).
All these plus the special ingredient that will wow your visitors and give your site web appeal! Then we add the spice.