RedChannel is a modular web portal which allows you to engage with your target audience by delivering relevant content and functionality in a timely fashion and with minimal resources.

Who is it for ?

RedChannel is aimed at international marketing organisations (or departments) who would like to engage with their partners in a multi-purpose and multi-language context.

Use case scenarios :

You sell your products globally, but the diversity of your regional markets don't allow a universal approach:

In the global village a “one size fits all” strategy is not very effective. With RedChannel, you can totally customize your content not only by language, but also by partner profile, qualification and performance.

You have a decentralized marketing organization which requires local review of content and process:

You want regional managers to participate in the portal management; add/review/approve local content, manage partners in their region, view/investigate regional portal data. RedChannel includes a back office with regional access where local managers can add/review/approve regional content.

You sell your products around the world through multi-tier distribution channels:

With multi-tier distribution channels you take advantage of your distributors’ reseller networks to achieve maximum market reach. But in such a constellation you don’t know the resellers who sell your product to the end customer and you have to rely on your distributors for all communications and interactions with the resellers.
With RedChannel you can collect detailed reseller data to then delivered relevant targeted content & functionality based on the reseller’s profile.

You sell a complex product through qualified installers or value added resellers (VAR):

In this scenario you know your partners and you may have multi-tier qualification levels linked to technical capability and/or sales performance. This is difficult to manage on an international scale and in different languages.

Modules

The modular architecture of RedChannel allows you to configure the portal to meet your needs and release functions in a staged approach.

Individual modules can also be turned on or off based on location and on partner profile.

User/Content Profiling1:

The profiling system lets you profile users and content along custom dimensions (such as country, language, partner type, performance, qualification, etc.). Content delivery and module availability is filtered according to the user profile so the user sees only the content matching his own profile.

Backoffice Administration & Reporting 1:

The web-based backoffice provides authorized users access and controlled administration rights to add/edit content and view portal dashboard and reporting modules.


USER REGISTRATION:

Detailed user data is collected from a customized registration form. The integrated approval workflow includes mandatory verification, and includes tools to prevent data duplication.

TRIAL SOFTWARE DELIVERY AND MANAGEMENT:

Make trial software available for download: custom expiration dates and download tracking.


POINT-OF-SALE SHOP:

Online shop with catalogue of Point-of-Sale material.

TERMS & CONDITIONS MANAGEMENT:

Manage user terms & conditions not only be region but also by other profile dimensions throughout the user life cycle.


ONLINE TRAINING:

Deliver online training courses with (optional) quizzes and training certification.

PARTNER CERTIFICATION:

Deliver & manage partner certificates.


PRODUCT CATALOGUE:

Product catalogue pages customisable by language / region or any other profile dimension.

PARTNER LOCATOR:

Use partner profiles to build a “Partner Locator” module, which can then be integrated in your consumer-oriented web site.


DIGITAL COLLATERAL LIBRARY:

Your digital collateral is organised by categories at two levels, with download tracking.

PROMOTIONS:

Upload custom promotions targeted by partner profile.


EDITORIAL / NEWS CONTENT:

Edit, manage and deliver news to your audience based on their user profiles.

EVENT CALENDAR:

Upload custom promotions targeted by partner profile.


SOCIAL MEDIA INTEGRATION:

Upload custom promotions targeted by partner profile.

CRM INTEGRATION

Integration with third-party software / web services (popular social networks, payment gateways, online data sources, SaaS APIs, etc.)

1Required module

Technology

RedChannel is built with open source tools in a modular architecture. It incorporates the newest web standards to ensure your content is delivered as intended on a multitude of devices.

About REDDOG

Red Dog Communications provides integrated web development services in Luxembourg and abroad since 1996. A look at our references will show you that time has brought not only experience, but also the trust of some of the most important online authorities: Symantec, SES-ASTRA, Deutsche Telekom, Siemens, SwissLife and many others.

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Get in touch

ZI Breedewues 15,L-1259 Senningerberg, Luxembourg
+352 2799 0009
info(at)red-dog(dotty)com
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